First Friday for Sales Social gathering and community

San Francisco · First Friday of every month

Unwind. Connect.
Talk GTM.

San Francisco's low-pressure networking community where sales professionals gather to unwind, share Go-To-Market insights, and build genuine connections.

RSVP for the Next Event What is First Friday?

Next meetup

San Francisco · Venue announced to RSVPs

A big group of smiling professionals waving at the camera on a sunny waterfront patio, with sailboat masts in the background.
Real people, real Fridays

About

Happy hour energy.
Industry-grade conversation.

No name-badge pressure, no pitch decks, no hard sells. First Friday is a relaxed monthly meetup for B2B sales and GTM professionals across SaaS, cybersecurity, and the broader Bay Area tech scene. Grab a drink, swap notes on what's working in the field, and meet people you'll actually want to stay in touch with.

Each month we keep it intimate, but the network behind the room is big: our community spans 100+ San Francisco tech companies. Between meetups, the First Friday Insider keeps everyone connected with curated tech news, job opportunities, and industry trends, supported by our ecosystem partners.

  • 20–25 peers at each meetup, small enough for real conversations
  • 100+ SF tech companies represented across the community
  • Monthly on the first Friday, every month in San Francisco

Unwind

End the week with peers who get the quota grind. Low-key, come as you are.

Connect

Meet AEs, SDRs, sales leaders, channel and partner pros from across the Bay.

Talk GTM

Trade real Go-To-Market insights: plays, tools, and trends from the field.

The First Friday Insider

Keep the conversation going. Choose what you want to hear about:

No generic blast. Pick the tracks that matter to you and we'll only send what's relevant: curated news, opportunities, and trends from the Bay Area GTM community.

Topics Pick at least one

Unsubscribe anytime. We never sell your email.

Partner With Us

Reach SF's top sales pros, the casual way.

Direct, casual access to 20-25 engaged Bay Area B2B sales professionals representing 100+ unique companies.

Tier 1 · Title Sponsor

“First Round on Us”

Example: $500–$1,000 flat fee

Cover the first round of drinks or appetizers and become the night's host.

  • 2-minute casual shoutout at the event
  • Your logo on the RSVP page
  • Featured section in that month's newsletter

Tier 2 · Digital

Newsletter Sponsor

Digital-only

Reach the whole community in their inbox, on the topics they chose.

  • “Brought to you by [Your Brand]” banner
  • 50-word blurb at the top of the First Friday newsletter
  • High-intent, opt-in audience

Tier 3 · Experiential

Experiential & In-Kind

Custom

Low-pressure, high-visibility ways to be part of the night.

  • Cool-down networking lounge
  • Branded phone charging stations
  • Premium venue swag
  • Cover a dedicated private lounge at the SF venue
A group of attendees in matching green caps posing together in front of a large printed photo backdrop.

Experiential, in practice

Swag people actually wear. Photos people actually share.

Matching caps, a photo backdrop, and a crowd happy to pose: low-pressure activations like this give a brand real visibility without a hard sell. An Experiential & In-Kind partnership can look just like this.

Current & past partners

    Want to reach SF's top sales pros?